From Awareness to a $230K Contract: Lead Capture for a Weather Intelligence Company
Healthy traffic. No way to capture leads. We built a lead capture system that turned a weather intelligence company's paid search into a $230K enterprise contract.
B2B marketing consultant · Columbus, Ohio
Marketing creativity meets engineering logic.
Senior-level advertising, CRM, positioning and websites for B2B companies. Every campaign is instrumented, tested and tuned until it shows up in your pipeline.
Results
Precision beats volume.
We cut what doesn't work, double down on what does, and measure everything from click to contract.
$230K
Enterprise contract won through paid search
Weather intelligence client
12.9×
Return on ad spend (5.5× including consulting fees)
Weather intelligence client
37→3
Keywords, for 6.5× conversion efficiency
Weather intelligence client
+50%
More leads in three months, on $9K less ad spend
Global logistics client
WeatherOpticsVector Global LogisticsPrecision eControlSupply Chain NowNymbl SystemsVictory Machine and FabAsymmetric TechnologiesTerra Sound TechnologyAnvlProdigy Product DevelopmentSavvy
The Marketing EngineerMatthew James Wolfe
About us
An engineer's approach to marketing.
WolfeDen Marketing is a Columbus, Ohio marketing consultancy that treats marketing like a system: define the goal, instrument everything, test one variable at a time, and keep what works.
Matthew started his career at Ford Motor Company with two engineering degrees, then moved into marketing, building inbound growth programs for early-stage startups. Today he works directly with B2B teams on demand capture and generation. No hand-offs to juniors, no learning curve.
Our founder, Matthew James Wolfe, is an engineer turned marketer. WolfeDen represents a blend of logic-based decision making and creative thinking.
Previously at
01Ford Motor Company
02Path Robotics
03Vizion
Services
Senior-level expertise, without the learning curve.
Internal teams juggle brand, events, content, website and sales enablement. They can't live inside ad platforms and track every change. WolfeDen is a senior lever you can switch on with almost no ramp-up, and faster optimization cycles mean less wasted spend.
Paid Media
Google Ads, LinkedIn, Meta and YouTube, planned across the full funnel and optimized every week.
HubSpot Build-Up
Lead scoring, enrichment, intent data, ad audiences, automation, alerts and dashboards.
Positioning
Own a specific problem, then say it simply everywhere your buyers look.
Organic + AI Search
SEO, AEO and GEO: keywords you can actually win, pages that answer real buyer questions, and content AI tools cite.
Website Builds
Fast, search-ready sites in Webflow, built to capture leads, track every conversion and feed your CRM.
Top of funnel
Awareness
GoalReach target accounts and spark initial interest.
KPIsImpressions, accounts reached, frequency, site traffic, new followers.
Middle of funnel
Consideration
GoalMove engaged accounts toward intent with retargeting.
KPIsAccount engagement, return visits, early MQL signals.
Bottom of funnel
Conversion
GoalCapture high-intent demand and hand it to sales fast.
KPIsMQLs, pipeline and revenue, attributed click to contract.
Phase 01
Plan
P1.1Define your business goals and what success is worth.
P1.2Audit existing channels, tracking and wasted spend.
P1.3Present a 6-month plan with proposed spend and projected impact.
Phase 02
Deliver
P2.1Launch, with tracking in place before the first dollar is spent.
P2.2Test, cut what doesn't work and scale what does.
P2.3→Report on pipeline, not vanity metrics, and keep optimizing.
PlansBuilt for 6 months
ContractMonth to month
To stop30 days' notice
Latest from the Marketing Lab
Continuous improvement, documented.
We're committed to continuous improvement. Our team consistently strives to employ the latest technology learnings, from AI, to Google, to Web X.0.
