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Thought Leadership

The Best Ads Teach: Why Clarity Wins in the Age of AI

AI made it easy to create ads. The result is a flood of content that all blends together. Here's how to stand out: better positioning, and ads that teach.

ChatGPT Ads Are Here: How B2B Teams Should Prepare

Ads are now part of ChatGPT. They're matched to the conversation, which means one thing for B2B: your ad has to answer the question your buyer is asking.

Thought Leadership

Marketing Is an Engineering Problem

I started my career as an engineer at Ford. I still run marketing like an engineering project. No fluff, just the good stuff: here's exactly how.

Thought Leadership

LinkedIn Thought Leadership Ads: Let Your Leaders Do the Talking

B2B buyers trust people more than logos. Thought Leader Ads put your leaders' own posts in front of the accounts you want to win. Here's how to use them.

Case Study

From Awareness to a $230K Contract: Lead Capture for a Weather Intelligence Company

Healthy traffic. No way to capture leads. We built a lead capture system that turned a weather intelligence company's paid search into a $230K enterprise contract.

How AI Search Changes B2B Marketing (and What Doesn't)

AI is changing how buyers find answers. Here's what's actually different for B2B marketers, what isn't, and what to do about it.

Brand

Say Less: How to Write Messaging B2B Buyers Actually Understand

Jargon makes you sound like everyone else. Here's a simple, problem-first approach to B2B messaging, with rules and a homepage template you can steal.

Brand

Positioning First: Your Brand Starts With the Problem You Solve

Most B2B companies don't have a marketing problem. They have a positioning problem. Here's how to fix it before you spend another dollar on ads.

Case Study

25.9M Impressions and 553K YouTube Views for a B2B Podcast

A brand awareness play built to grow a podcast audience. YouTube, Google Display, LinkedIn and Meta delivered 25.9M impressions, with YouTube delivering the best value per impression for winning viewers and listeners.

SEO

SEO, AEO and GEO: The Organic Playbook I Use With Clients

The five-step organic playbook I run with clients: benchmark competitors, filter for winnable keywords, answer real questions, structure every page and get cited by AI.

SEO

Boost Your Website's Traffic with Matched Content

Technical aspects aside (that's what you hire folks like me for), here's a simple approach to creating matched content that earns traffic, in 3 steps.

SEO

SEO from A-Z: Search Engine Optimization Glossary

The most common terms in SEO, AEO and GEO, from keyword difficulty to AI Overviews, with our quick 5-cent definitions.

SEO

What is SEO, and Why Should You Care?

SEO is how your customers find you online. Here's what it is, how Google decides what to show, how SEO, AEO and GEO fit together, and why it still matters when AI answers first.

Conversion Rate Optimization

How to Improve Your Conversion Rate Optimization (CRO): The Basics

CRO is the process of increasing the percentage of website visitors who take a desired action, such as filling out a form, subscribing to a newsletter, or making a purchase.

PPC

How to Improve Your Google Ads Campaigns: The Basics

Three tactics to improve your Google Ads performance: responsive search ads and AI Max, Smart Bidding, and your data segments.

SEO

How to Improve Your SEO: The Basics

Three not-so-secret secrets to improve your SEO: keyword research that finds winnable terms, people-first pages built on a repeatable structure, and earning links.

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