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What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

SEO is the process of improving the visibility and relevance of a website or a web page in the organic results of a search engine.

Put simply, SEO is how your customers find you Online.

SEO involves various strategies, techniques and best practices that aim to increase the quantity and quality of traffic to a website or a web page from search engines.

SEO is important because it helps websites and web pages rank higher in the search results, which can lead to more clicks, conversions and revenue. SEO also helps websites and web pages build trust and authority with the search engines and the users, which can enhance their reputation and credibility.

What affects SEO?


These are the words and phrases that users type into the search engine to find what they are looking for. Keywords should be relevant, specific and targeted to the audience and the topic of the website or the web page. Keywords should also be used strategically in the content, title, meta tags, headings, URL and other elements of the website or the web page.


This is the information and media that is displayed on the website or the web page. Content should be original, engaging, informative, useful and valuable to the users and the search engines. Content should also be updated regularly, well-structured, easy to read and navigate, and free of errors and plagiarism.


These are the connections between different websites or web pages. Links can be internal (within the same website) or external (from other websites). Links help users and search engines find and access relevant and related information. Links also help websites and web pages establish authority, popularity and trustworthiness. Links should be relevant, high-quality, diverse and natural.


These are the aspects of the website or the web page that affect its performance, functionality and usability. Technical factors include site speed, mobile-friendliness, security, crawlability, indexability, site structure, URL structure, sitemap, robots.txt file, canonical tags, schema markup and other elements that help the website or the web page load faster, work better and provide a positive user experience.

User Experience (UX)

This is the overall impression and satisfaction that users have when they interact with the website or the web page. UX affects how users perceive, feel and behave on the website or the web page. UX also influences how users engage with the content, navigate through the site, complete actions and goals, and return to the site. UX factors include design, layout, colors, fonts, images, videos, animations, interactivity, feedback, accessibility and other elements that make the website or the web page appealing, intuitive and user-friendly.


SEO is a complex and dynamic field that requires constant learning, testing and adapting to keep up with the changes and trends in the search engines and the user behavior. SEO is also a long-term process that requires patience, persistence and commitment to achieve optimal results. SEO is not a one-time activity but an ongoing effort that involves planning, implementing, monitoring, analyzing and improving.

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