Great product. Unclear pipeline.

Most B2B tech companies don't have a traffic problem. They have a clarity problem: a message that tries to say everything, campaigns spread too thin, and a CRM nobody trusts.

I'm Matthew James Wolfe, an engineer turned marketer. I treat marketing like a system: define the goal, instrument everything, test one variable at a time, and keep what works.

What I do for B2B tech companies.

  • Positioning. Who you're for, what problem you solve and why you win, in language buyers understand. Position for clarity, not cleverness.
  • Paid media. Google, LinkedIn, Meta and YouTube campaigns with tight audiences built around your ideal customer.
  • HubSpot build-up. Lead capture, lifecycle stages, lead scoring, attribution and a clean handoff to sales.
  • Organic and AI search. SEO, AEO and GEO, so buyers find you in Google and in answers from ChatGPT, Gemini and Perplexity.
  • Website builds. Fast Webflow sites built to convert demo requests and track every one.

Results from B2B tech work.

  • A B2B tech company: 37 keywords cut to 3, conversions from zero to 34, a verified $230,400 contract and 12.9x return on ad spend. Read the case study.

Who this is for.

  • B2B software, data and SaaS companies selling to other businesses.
  • Teams with a product that works and a pipeline that doesn't.
  • Founders and marketing leaders who want a senior partner, not another vendor.

How we work together.

  1. Diagnose. A strategy call, then an audit of your positioning, ads, tracking, HubSpot and website.
  2. Plan. One audience. One problem. One outcome. A plan with targets you can hold me to.
  3. Build and run. Campaigns, tracking, pages and CRM workflows, built and launched by me.
  4. Measure and tune. Clear reporting and one variable tested at a time. Every dollar learns.

Frequently asked questions.

What does a B2B tech marketing consultant do?

A B2B tech marketing consultant sharpens your positioning, builds the campaigns and tracking that turn it into pipeline, and shows you which channels produce revenue. At WolfeDen, the same person does the strategy and the hands-on work.

Do you work with early-stage startups?

Yes, as long as there's a product customers pay for. Before that, the best money usually goes to positioning and customer conversations, not ads.

Do you work in HubSpot?

Yes. HubSpot build-up is one of my core services: lead capture, lifecycle stages, attribution and reporting your sales team will use.

How fast will we see results?

Paid media and tracking fixes usually show up within weeks. SEO and AI search take longer, typically three to six months.

Ready when you are.

Tell me what you're building and who buys it. Book a strategy call, or send a note with the form below. In logistics? See logistics and supply chain marketing. Based in Central Ohio? See Columbus marketing consultant.