Logistics marketing is different.

A shipper evaluating a 3PL isn't browsing. They're comparing coverage, service levels and risk, and they've heard every pitch.

Generic B2B playbooks miss that. They chase clicks and form fills, then hand sales a pile of job seekers, carriers and tire-kickers.

  • Long sales cycles. Enterprise shipper deals take months, so marketing has to stay present without burning budget.
  • Two-sided demand. Shippers and carriers need different messages, pages and campaigns.
  • Hard-to-track deals. Quotes move through email, spreadsheets and a TMS, so most teams can't tie marketing to revenue.

What I do for logistics companies.

  • Paid search that filters for buyers. Google Ads built on service and lane intent, with negative keywords that keep job seekers and carrier traffic out.
  • LinkedIn and Meta ads. Reach supply chain, operations and procurement leaders by role on LinkedIn, then stay in front of them with Meta retargeting through long buying cycles.
  • HubSpot and attribution. Lead capture, quote tracking and reporting that connects every campaign to revenue.
  • Positioning. What you move, where you move it and why you're the safer choice, in plain language.
  • Websites, SEO and AI search. Service and industry pages that rank, answer buyer questions and convert, so you show up in Google and when buyers ask ChatGPT for a 3PL.

Results from logistics and supply chain work.

  • A global logistics company: $9K of wasted ad spend found and cut, then 50% more leads in three months on the smaller budget.
  • A B2B supply chain media company: 25.9M impressions and 553K YouTube views at a $6 CPM, with partner audiences lifting engagement up to 70%. Read the case study.

Based in a logistics capital.

WolfeDen Marketing is based in Columbus, Ohio. According to the Columbus Region, Central Ohio puts more than 150 million people within a one-day drive and is home to over 5,000 logistics establishments, anchored by the cargo-dedicated Rickenbacker International Airport.

I work with logistics and supply chain companies in Central Ohio and across the US. More on working with a Columbus marketing consultant.

How we work together.

  1. Diagnose. An audit of your ads, tracking, CRM and website, plus where your best customers actually come from.
  2. Plan. One audience. One problem. One outcome. A plan with targets you can hold me to.
  3. Build and run. Campaigns, tracking, pages and CRM workflows, built and launched by me.
  4. Measure and tune. Clear reporting and one variable tested at a time. Every dollar learns.

Frequently asked questions.

What does a logistics marketing consultant do?

A logistics marketing consultant finds the marketing that brings in qualified shippers and cuts the rest. That usually means fixing tracking first, tightening paid search and LinkedIn targeting, and connecting it all to your CRM so you can see revenue by channel.

Do you work with 3PLs, freight companies and supply chain tech?

Yes. The playbook adapts to what you sell, whether that's warehousing and fulfillment, freight and brokerage, or software for supply chain teams.

How do you keep job seekers and carriers out of our leads?

Negative keywords, role-based targeting, separate pages for shippers and carriers, and form questions that route the wrong leads before they reach sales.

How fast will we see results?

Paid media and tracking fixes usually show up within weeks. SEO and AI search take longer, typically three to six months. Enterprise shipper deals follow your sales cycle, so we track leading indicators along the way.

Ready when you are.

Tell me what you move and who you want to win. Book a strategy call, or send a note with the form below. Selling software instead? See B2B tech and SaaS marketing.